We're a team of around 4 UI Developers, 1 Designer and 2 UX. We work on a series of ongoing projects and every month or so, we start a new small project from scratch. All projects are owned by the company we work for. We develop using HTML5, CSS3, fancy stuff like that.
Up until now, when a new project started, the UX and Design team started almost from scratch. There are no standards regarding Visual Design, UI Patterns or other Non-Functional Requirements.
There is no brand consistency between our projects right now. We can't allocate time to start a "branding" project. What we can do is decide on standards as we go.
My question is. What is the best cost/time effective approach to adopting a standard? I'm looking for key concepts that all the team must agree on, and respect from now on.
A similar question is asked also on http://pm.stackexchange.com/questions/8066/what-is-the-best-way-to-get-a-ux-ui-team-to-adopt-standards from a management perspective.