Tell me more ×
User Experience Stack Exchange is a question and answer site for user experience researchers and experts. It's 100% free, no registration required.
up vote 4 down vote favorite

Would like to know what differentiates consumer centered design from other design approaches eg. user centered design. What are the additional key elements that need to be addressed. Would be delighted to hear a comprehensive answer with an approach and methodology.

share|improve this question
Do you mean cus_t_omer centered design? Your title and text reference "consumer centered design" without a "t." In the field of UX and IxD, I have not heard the term "consumer centered design." If you intended the latter, could you provide some links? – mawcsco Nov 15 '12 at 20:14
Yes, I guess both mean the same and are interchangeable terms. – amarnath01 Nov 16 '12 at 7:05
1  
I disagree. When you read the phrase "consumer satisfaction" you are likely reading about a group or demographic that spans across all businesses in a segment. When you read about "customer satisfaction" you are likely reading about all customers of a business, regardless of demographic. "Customer" is more narrow than "consumer." Think of "consumer" as "a citizen spending money" and a "customer" as "a person giving me money for my product." I think your question is about "customer-centered design" and you might get more answers if you rephrased your question. – mawcsco Nov 16 '12 at 14:52

1 Answer

up vote 4 down vote

You could think of Customer Centered Design as an inherited subset of User Centered Design. That means that you do not address only user in an anonymous way, but the user is also a customer. A more targeted user group always have the benefit that you can more fine grained find out the actual target, such as task completion, in this case finding things to buy, and subsequently buy them.

Customer Centered Design is really a Contextual Design of User Centered Design.

Reference: Wikipedia – User Centered Design, UCD models and approaches

share|improve this answer
1  
Thanks for the insight provided :) – amarnath01 Nov 16 '12 at 7:06

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.