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Would like to know what differentiates consumer centered design from other design approaches eg. user centered design. What are the additional key elements that need to be addressed. Would be delighted to hear a comprehensive answer with an approach and methodology.

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Do you mean cus_t_omer centered design? Your title and text reference "consumer centered design" without a "t." In the field of UX and IxD, I have not heard the term "consumer centered design." If you intended the latter, could you provide some links? –  mawcsco Nov 15 '12 at 20:14
    
Yes, I guess both mean the same and are interchangeable terms. –  amarnath01 Nov 16 '12 at 7:05
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I disagree. When you read the phrase "consumer satisfaction" you are likely reading about a group or demographic that spans across all businesses in a segment. When you read about "customer satisfaction" you are likely reading about all customers of a business, regardless of demographic. "Customer" is more narrow than "consumer." Think of "consumer" as "a citizen spending money" and a "customer" as "a person giving me money for my product." I think your question is about "customer-centered design" and you might get more answers if you rephrased your question. –  mawcsco Nov 16 '12 at 14:52
    
if the user is the consumer, then I imagine it's one and the same. –  DA01 Jul 23 '13 at 17:01
    
@mawcsco based on that explanation, I think this is probably more of an english.sx question more than UX. ;) –  DA01 Jul 23 '13 at 17:02

2 Answers 2

You could think of Customer Centered Design as an inherited subset of User Centered Design. That means that you do not address only user in an anonymous way, but the user is also a customer. A more targeted user group always have the benefit that you can more fine grained find out the actual target, such as task completion, in this case finding things to buy, and subsequently buy them.

Customer Centered Design is really a Contextual Design of User Centered Design.

Reference: Wikipedia – User Centered Design, UCD models and approaches

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Thanks for the insight provided :) –  amarnath01 Nov 16 '12 at 7:06

Let me try and shed some light on this. Customer Centered Design is understanding the experience before and after the customer (user) engages with the product. User Centered Design is really about the experience in the moment of the product.

Hope that helps

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