User Experience Stack Exchange is a question and answer site for user experience researchers and experts. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I am doing research into social media sites, and one thing I have noticed is that most of the main players in the social media and communication world (Facebook, Twitter, LinkedIn, Microsoft, Google) all have their registration forms/sign-in pages on the right hand side of the page.

What I don't get is that I have been taught that generally, the most important elements on the page should start top left of the page (in Western terms). I know this maybe wouldn't look as good, but was just wondering why forms generally are on the right of the page? Any particular UX reason, or is it just a design convention that was started by a particular site?

share|improve this question
up vote 5 down vote accepted

When the user comes to the Home page, the user does not expect to see the form top left because it's not the most important thing on the website, from the users perspective. uxmovement has a good article about this.

share|improve this answer
thanks for that article! I have always been a believer of the "F-pattern", but seems like there is another model that websites use, shall look into it more, thanks a lot! :) – Matt Maclennan Nov 13 '12 at 16:40

I think the placement to the right is associated to what is called related navigation. Meaning the social thingies is not part of the content - and not the F shape either. However - when users are going to do something with what they've read - a related task to reading the article - like sharing - then they look to the right since that's where related content usually lives.

share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.