We are in the process of branding our start up. Our target customers are technology shops around the world. Thus we want our logo and website's look and feel to be appealing to techies and geeks (Not that these are the only kind of people who would be vising our website, so it should be acceptable to general people as well). Are there any tips or conclusions based on studies when it comes to designing graphics/websites for this purpose? Like colors, layouts, words that techies like or don't like.
Being a techie myself, I personally like Black, Grey, Orange and Red. These are the same colors used in stackoverflow. So this gets me thinking if most techies would dig these kinds of colors. Moreover, almost all corporate websites tend to have the colors blue, white and green. Is there something about these colors that appeals to corporates? I am not a guru when it comes to design and user interface so I want your opinion on this. This would really help us while doing the branding for our shop.
The purpose of the website is to engage with leading software shops as their technology partners and core team extensions. The website is also targeted at attracting talent (Software developers).