Take the 2-minute tour ×
User Experience Stack Exchange is a question and answer site for user experience researchers and experts. It's 100% free, no registration required.

How high should a contact form, testimonials, and business contact info rank in the visual hierarchy on a homepage for a local business? Higher than content that provides "ins" to other pages like services, contact us, etc?

A file for a visual example: http://www.cameron.thejoosebox.com/wp-content/uploads/2012/10/new.png (its a 1.8M file, will take a second to load).

What are your thoughts? I think in the context of a local business like a moving company, people are more interested in seeing some testimonials, contact info, etc than they are in seeing a detailed description of your services, etc.

share|improve this question
add comment

2 Answers

up vote 1 down vote accepted

There's no definite answer. Customers of all businesses are different. The easiest way to do this is to find about a dozen potential customers/website visitors, give them index cards with each of the sections written on an individual card, and ask them to sort the cards in the order of importance. Then, do statistical analysis of the results to figure out the average level of preference - that will drive your IA.

share|improve this answer
    
Nice answer, I think a card sort is a good way to go about getting that answer. Do you know of any online services that handle this? –  ccnokes Nov 1 '12 at 4:37
1  
It should also be dependent on what actions the business wants from the site. We have big buy-now buttons for a reason ;) –  adrianh Nov 1 '12 at 8:24
    
@adrianh: Yes. Some elements should have a higher priority regardless of card sorting results. –  dnbrv Nov 1 '12 at 13:20
add comment

I generally look at UX as what I am trying to get the user to do. The example on the left does not invite me to submit the form. It does invite me to learn more about 'our moving services', 'find answers' and 'call ..'. The example on the right invites me to use the form. If generating sales leads via the form is what you are after (which probably it should be), the example on the right seems more successful to me.

share|improve this answer
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.