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I'm looking for websites with good onboarding process. I like for instance Weebly because it explains me quite well on to build my first site step by step. Can you recommend any, telling briefly why you find its onboarding is good? By onboarding I refer to the first interactions a new user has with a web application after he has just signed up. |
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Linkedin have gameified the profile building process. Tumblr gets users on board through a simple signup and shows users how to do the two things they are most likely to want to do Codecademy lets ueser use the product and teaches them something before requiring a signup These are pretty good example onboarding experiences |
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There are various approaches like Slideshows, ToDo-lists (achievements) or guided tours. The one to chose depends on how your website (i think you really mean 'web app' as websites should never need onboarding, IMHO) is organized and what you expect the users to to with it. If it is a highly interactive app with a lot of tools where users can create things (e.g. drawing) its best to have a guided tour or an interactive tutorial. Giving the user a task and showing him how to archive that task. (Task: "Draw a circle in this area"). This technique is rather time consuming to implement. But promises the best learning and user connection result. If your app is more focused on consumption (e.g. feed reader) an annotated screenshot might be enough. |
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As someone who has been trying a lot of SEO tools lately; http://www.seomoz.org - takes you through a 'wizard' that sets you up with each of the tools in their SEO toolset explaining clearly and with examples what each does and what you need to do to make the most of it. Although the interface on site isn't that stellar; http://www.seobook.com - has as well through out series of emails post sign-up to drive usage and explain individual features from their toolset. |
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I don't know which devices you are taking into account when considering the onboarding process, however I recently used M.DOT to create a mobile site and thought they did a fantastic job of designing the signup/profile creation process. I set up my account and immediately was given the opportunity to design the site directly from my phone(something I would have thought difficult considering the screen size). |
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This is a good article on conversion rates for first Time visitors. http://quicksprints.com/post/32792397474/how-we-increased-landing-page-conversion-from-5-to-55 |
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