I am organizing a day workshop for an custom products online shop startup. They have cool graphic design and strong development team, but did not have any UX or general online marketing thinking. Their website is basic and need guidance.
How can I structure this day ? How long do you think it should take ? It's about UX, but not only limited to it. It can be about marketing and general strategy.
My current idea is
define target (through personas) and use cases (through user scenarios).
define structure (with card sorting)
define objectives (KPI, funnel)
ergonomical audit of existing + competition benchmarking
in the end, with these informations, offer some basic solutions for rapid improvement.
My objective with them is to gather general info, suggest question that were not thought about, set-up some KPI that I will analyze later, give new perspective, offer some simple instant solutions. I want to be able to cover the maximum i can on the fly, leaving only the heavy-thinking for later.