I just ordered a few books from bookdepository and received a confirmation email for the order. The letter was signed by a person, "Kieron Smith":
Dear Firstname Lastname,
Thank you ever so much for placing an order with us here at The Book
Depository International Ltd. Order number: XXXXXXX
==Order details sniped==
If you have any questions regarding your order, please reply to this email so that we have your full order details.
In order to track the progress of your order you can visit http://www.bookdepository.com/track
We have found the Royal Mail to be the most effective carrier for books which is why we use them as opposed to any other company. However if for any reason your order is not with you after three working days from the delivery due date, can you please check with your local delivery office. If they do not have your parcel, please reply to this email so that we have a full record of the order.
For further information on our services or on how to use our website, please refer to the http://www.bookdepository.com/help on our website, or send an email to our Customer Service Team at email@example.com.
Thanks again for your order,
Kieron Smith <------------
The Book Depository International Ltd
I also received a letter (snail mail) from an electricity provider for connecting the service through their company. The letter was signed by the General Manager, although we all know that the letter was automated, and the general manager did not spend time writing it just for me.
At the same time, some companies like Facebook and Abebooks simply sign all communications with something like
The Facebook team or
The Abebooks team.
I understand that for some automated system emails, for example
You have 5 new notifications,
Here are instructions to reset your password, personally signing probably isn't the best idea, because the user knows very clearly that the email is generated, and receiving 3 or 4 emails every week from
Kieron would get on most peoples' nerves.
Having said that, is there any benefit in personally signing once-off or ocassional automated emails (initial registration welcome email, newsletters, order confirmations, etc)?
Does the same apply for both electronic (emails) and snail mail?