For more readability, appeal and understanding, should a tagline for a site homepage say:
"Do this to obtain that" or "Obtain that by doing this" ?
In other words, which one should be first: goal or action?
The tagline would appear right below a tool's name/logo. This tool requires a mechanic action from the person to obtain a result/satisfaction. The goal is something everybody does on a daily basis. We are offering a new way of doing it.
We want the reader to understand:
- what the tool does
- the required action to make it work
This is not a CTA, or instruction. It is just a tagline located below the logo on the homepage of a site dedicated to this tool.