My agency is pitching a new website. For cost-saving, some in our office want to pitch LinkedIn groups instead of the client building an all-in-one website that includes a discussion area.
My feeling is that we should do the website and urge the members to return to the site to discuss there as well as comment on other content. I feel that splitting the conversation (content commenting and discussion) is going to confuse users.
The opposite viewpoint is that LinkedIn groups are free and that they are mobile-friendly.
How do you stand on the use of LinkedIn groups as opposed to a site-specific discussion feature? Any opinions/suggestions?