I think the design of these pages vary greatly, and there is no set standard on what's usually on these pages. However, one thing that has been common with these pages in the past is that people tend to include an input field allowing a user to sign up for notifications of the product launch. To me this screams, "We won’t tell you anything about our product, but we do want your email address." Does anyone else think the email sign ups on coming soon pages are cheesy and effective at getting people to sign up? There has been times I've signed up, and never received an email from the company about their launch.
To me I'd rather see a coming soon page that has creativity behind it with good design, the company branding (logo, color palette), and maybe even some screenshots of the soon to be product, as well as some well written copy or headlines about the product. Possibly some social media links, or the ability to share the page on my social media networks.
It also seems as though adding in these sign up processes and invitation systems are time consuming on development when you are already trying to develop your product for launch. Especially when you only plan to use this system one time... for your coming soon page.
Does anyone feel the same as me or am I being overly sensitive to the email issue? Are there any other 'must haves' to include on these pages that I didn't mention?