We are developing a new component for our flash application which displays HTML news popups before the application loads. These popups are typical modal window style popups which may contains random bits of info OR an actual call-to-action, like purchase this special or play this new game. We are able to configure/filer which popups are shown to which users based on various factors.
My first concern is that they want to queue these popups, so if the user is legible for 5 popups they will be shown one after the next (as he closes them) until they are all shown. The next concern is that they want to continue showing the remainder of the unshown popups even if the user click on one of the call-to-actions.
On both accounts this seems like a bad user experience but I don't have anything concrete to justify my concerns, if this seems like a terrible approach please let me know why so I can propose an alternative with valid justification.