I've got a simple web page from which my users can install software. It's a 2-step process so they must click on two different links (No, I cannot make it a 1-step process).
Short paragraph goes here telling the user what to do and what the first link does.
Short paragraph goes here telling about the second step and explaining why it is needed.
None of my users appear to be smart enough (or interested enough) to read the instructions, so they immediately click on the top link, let the install run, and then call me asking why it doesn't work. They do not read the directions and do not click on the second link.
What can I do from a formatting/UI design standpoint to get them to read the instructions and click on the 2nd link?
Admittedly, my page is pretty plain and boring, but there are only 3 or 4 short sentences in each paragraph of instructions.