I distinctly remember an article about about how text is 70 or 90 percent of the user interface. Meaning to say that proper labeling and writing are key elements to assist users to understand the interface. Not sure who was the author but I think it was Nielsen. Can anyone link me up to the article?
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Perhaps what you're after is something like:
There's a saying that says Content is King, and take it from there.
It's obvious that form and substance play well on what a user expects from any single interface. Making that information easily accessible will just enhance the experience.
I'll give you an example: If you found once that case study on Nielsen's website, and it's difficult to get there again, it becomes frustrating for you. Content was valuable, but the means to getting to it are difficult are frustrating and not worth the try for the average user.