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I have been planning a website for a recycling initiative in my home town and have the structure of the site laid out and I am now moving on to the color theme selection process.

Before I started this process I wanted to ask, how a color theme can affect the perception of a website. For example how does a user feel using a gray-scale color scheme vs. a multiple-color color scheme?

Does anyone have any advice either from personal experience or web articles that they have read on how color affects the perception of a web site?

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A good starting point might be the following smashing article on color theory for designers. Good 3 part series read! – JeffH Jun 13 '12 at 15:08
This question is far too broad to be answered in a Q&A format website. If you can be much more specific then we will be able to help you, but just asking for general 'do color schemes affect user perception' isn't a question that can be given a useful answer other than 'Yes they do'. What are you trying to achieve with your particular colorscheme? (User trust? purchase uptake?) What colors have you currently opted for? You could probably amend the question to be around the Greyscale vs multiple colour if that's what you're after, but it doesn't read like that's the question you have. – JonW Jun 13 '12 at 15:10
Depending on the user base you expect, you may want to research colour associations per culture. This infographic should help. – chantastique Jun 13 '12 at 15:11
Actually the questions wasn't "Do color schemes affect user perception?". It was more "How do they affect user perception?". But thank you @JeffH I will look those over. – Yallow Jun 13 '12 at 15:20
@Yallow yes, but the point is still the same. As taken from our FAQ - Your questions should be reasonably scoped. If you can imagine an entire book that answers your question, you’re asking too much. – JonW Jun 13 '12 at 15:30
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closed as not a real question by JonW Jun 13 '12 at 15:10

It's difficult to tell what is being asked here. This question is ambiguous, vague, incomplete, overly broad, or rhetorical and cannot be reasonably answered in its current form. For help clarifying this question so that it can be reopened, see the FAQ.

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