I have been planning a website for a recycling initiative in my home town and have the structure of the site laid out and I am now moving on to the color theme selection process.
Before I started this process I wanted to ask, how a color theme can affect the perception of a website. For example how does a user feel using a gray-scale color scheme vs. a multiple-color color scheme?
Does anyone have any advice either from personal experience or web articles that they have read on how color affects the perception of a web site?