My company's users use a website that features advertising from specific sponsors. The ads are all directly related to the content of the page and the situation in which the user is viewing the page -- a situation which they paid for. We frequently use a lot of background advertising, but the UX team is curious about its effects on user experience.
Does anyone knows of good, recent research on online advertising and its effects on user experience that includes background advertising? Books, blog posts, or papers are all welcome. It seems that most of the articles out there are still focused on banner and pop-up ads.
And yeah, we'll probably do our own user testing in the near future. We'd still like to see if there is any outside research, best practices, or recommendations.