I'm designing what is effectively a brochure-ware website for which the primary function is maximise the number of enquiries for the service.
The are quite a few in-depth pages of information about the service which are structured to urge the reader to continue to the next page, but also a number of call to actions (listed below). I'm wary of putting too many call to actions on each page, and this is where your help is appreciated...
If all options are to appear on a screen:
- View packages: Linking the user to a page that indicates 3 levels of service based on company size, but prices are not included.
- Request pricing: There is no set pricing structure, the user will need to get in touch and is directed to an enquiry form, and will ultimately be sent an email of information.
- Request demonstration: Some users will want to see it in action first, the user will need to get in touch, is directed to an enquiry form, and will receive a one-to-one demo.
- Download brochure: Opens a PDF / downloads PDF
- Request a call back: Not sure about the value of this.
Does it matter on how many CTAs are at the bottom of each page, and simply a design challenge, or are the users likely to suffer from choice overload?
Does that make sense?