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I am looking for some thoughts on Customer Journey Mapping, and what makes a map that much better, as well as some examples on the net. I have found a few through my research - but was hoping for some "tried and tested" examples. I am working solo on this, and am missing a team to bounce ideas off.

The map I am working on currently has the below items per "phase":

  • User Mental Space
  • Possible User Expectation
  • Touch Points
  • Content (text and images Exit Points)
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closed as not constructive by JonW Jun 9 '12 at 8:45

As it currently stands, this question is not a good fit for our Q&A format. We expect answers to be supported by facts, references, or expertise, but this question will likely solicit debate, arguments, polling, or extended discussion. If you feel that this question can be improved and possibly reopened, visit the help center for guidance.If this question can be reworded to fit the rules in the help center, please edit the question.

Hi Louise. It doesn't look like you have a particular question here that you need an answer too, only a request for some examples. You won't really get useful answers without a specific question, and a Q&A site isn't the best place to request examples of 'X'. I've closed the question for now so you can tighten it up and form a specific answerable question, at which time we'll be happy to reopen it for you. – JonW Jun 9 '12 at 8:45
Shame I would love to have seen these (: – Lisa Tweedie Jun 9 '12 at 12:41
My Apologies Jon. I haven't been able to find a good general site, which is why I asked. Will tighten up and re post. Thanks :) – Louise van der Bijl Jun 10 '12 at 11:08