I am looking for some thoughts on Customer Journey Mapping, and what makes a map that much better, as well as some examples on the net. I have found a few through my research - but was hoping for some "tried and tested" examples. I am working solo on this, and am missing a team to bounce ideas off.
The map I am working on currently has the below items per "phase":
- User Mental Space
- Possible User Expectation
- Touch Points
- Content (text and images Exit Points)