Take the 2-minute tour ×
User Experience Stack Exchange is a question and answer site for user experience researchers and experts. It's 100% free, no registration required.

I have a service, example-service.com.

I have customers customer-a.com, customer-b.com, etc.

We host a service for them on urls like customer-a.example-service.com

Users who are familiar with customer-a.com and trust it might be sent to customer-a.example-service.com and be worried that it is some sort of scam/fake site. (indeed, this is a common phishing method, making a domain like paypal.com.payment-service.com, users quickly see paypal.com in the url and trust it).

The users are sometimes sent there from a third party, not from customer-a.com.

We have a "What is Example Service?" thing in the footer with some explanation. How else could we reassure our users about the relationship between the two services?

share|improve this question

2 Answers 2

up vote 5 down vote accepted

The only thing you can do is to have a link on customer-a.com site leading to your site. It would be even better if the users would sign in on customer-a.com and they used that authentication token on customer-a.example-service.com. Then the user would not have to worry about signing in to a different domain. You would use customer-a.com as an identity provider for your site - which would be more trusted by your users than having them sign in on example-service.com.

share|improve this answer
what we ended up doing is have the customer make a "partner page" on their site declaring their relationship with us, and then we link to that from the "What is Example Service?" page. –  John Bachir Jun 8 '12 at 15:28

Why not reverse this and host the sites on example-service.customer-a.com? Customer A can set up a subdomain on their domain and point it to your servers. It may not be practical in your situation, but at least worth considering.

share|improve this answer
Agree with this. Our current download.example.com site isn't hosted by us, but by our current Content Delivery Network partner. It also has a long servername.datacenter.cdnprovider.com name, but that's invisible to our customers. –  MSalters Jun 8 '12 at 12:49
yep, that's one solution, but not an option in this particular case. –  John Bachir Jun 8 '12 at 15:25

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.