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I like the both Apple and Google user experiences. But visually they are different. Though, I need to know their basic concepts/theory about user experience.

So we will take their inspirations not copying.

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iOS and Android both have official design guidelines like the iOS Human Interface Guidelines, is that what you mean? They're not quite the same as personas for the company... – Ben Brocka May 23 '12 at 4:44
I am not talking about mobile app guidelines. I am asking about user experience in web/within the device like: - Page Navigation (Gmail & mac finder) - Search Component (Gmail & MAC Common Search) - Filter Component (Gmail & MAC Filter in Finder) - Left Panel (Gmail/G+/GDocs & iTunes) – jelumalai May 23 '12 at 4:49
Sorry the above comment alignment is wrong. I don't know how to rectify that. Can I post new question / able to change that? – jelumalai May 23 '12 at 4:52
You can just integrate that text into your question using the edit button and delete the comment; if it's important it should be in the question body anyway – Ben Brocka May 23 '12 at 13:52

The Basic Concepts - are actually covered on in this part of the Apple UX Guidelines.

They used to explain this in more detail - and it's got cut down over time.

Originally there was a very handy reading list, which used to list all the academic research which supported the interface design. (takes a while to load as its on the Wayback Machine)

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