For about a year now, we've used toggle buttons on a couple of segments of our site. We try to be very consistent in our user interfaces, always using the same blue button styles for every clickable button.
However, I've become paranoid of the intuitiveness of this button, realizing that there are two possible trains of thought.
"On is highlighted so it must be turned on"
Which is the default expectation.
"On is clickable, which means I must click it to turn it on"
A fair thought, because to perform an action, one usually clicks a blue button labeled with the action they'll be performing.
This lead to a concept, which addressed by two primary concerns. It removed the fact that the both states had the appearance of buttons, and made the blue button consistent with all our other uses.
It was then suggested to me that "On" and "Off" are more likely to make sense from a non-technical user standpoint. However to label "Off" does not describe an action, making me think it should be prefixed as "Turn Off" and "Turn On" respectively. That is, until I realized the negative connotations to those phrases.
So my question comes down to, what should I put on the button and it's counterpart?
Am I going backwards with this entire thought process by deviating from what is becoming a standard with On/Off toggles?