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From an email marketing perspective, could an invitation to a seminar be seen as a commercial solicitation? In respect to the CAN-SPAM Act, I would't think that a seminar is a product or a service, but more of a relational type of engagement.

On a side, not sure which SE site this question would best fit. The rational I am taking in count is that I am trying to think about the user's perspective (the people that may potentially receive the invitation).

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Are you asking purely from a UX point-of-view (do users appreciate being sent these type of emails if they've not requested to receive them) or are you more concerned with the legal aspect? – JonW♦ Apr 26 '12 at 13:22
Well, a poor UX would/could lead to the legal aspect. But for the intent of the question, I am just interested in the UX point-of-view. I just through in the CAN-SPAM Act as the motive for the question. – hydroparadise Apr 26 '12 at 13:37

closed as off topic by dnbrv, ChrisF, dhmholley, Alex Feinman, JohnGB Nov 24 '12 at 13:38

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1 Answer

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I would think this depends on how you got the recipient's email addresses. If they have done business with you in the past that's related to the seminar I don't think it would be poorly received. I also think it would depend a bit on the intentions of the seminar (Willy Millions Get Rich Quick Expo at the Airport Holiday Inn vs. UX Techniques for Small Business Websites).

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Good point on the "Get Rich Quick Expo". – hydroparadise Apr 26 '12 at 13:38

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