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Should I be concerned about naming/branding a community-drive site after its audience instead of its content topic?

The site specifics which may affect the answer are:

  • the site is strictly about specific content, and while this content is related to the target audience, it is not the target audience
  • the site is run by the users and new user experience is something I am concerned about since they are important for the site to continue growing

Two examples I can think of are Programmers.SE and DBA.SE. Both sites are named and branded for the audience (programmers and database administrators), however the site's content is explicitly not about the audience, but rather about the job they do (software development and database management)

So is naming/branding a community-driven site after the audience instead of the content topic something to be concerned about?

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closed as too localized by Ben Brocka Apr 6 '12 at 16:55

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