Are there any best practices for choosing the title of web pages? There are a lot of resources online oriented toward SEO, but not toward users.
My impression is that most sites have something similar to Product - Page. But there are cases when switching this around is more useful. For example, if mail clients displayed the title like this:
Inbox (3) - Gmail
Gmail - Inbox (3)
You would be able to see the message count, even if the title was cut off. (I'm pretty sure Gmail used to do this).
I assume the title is mostly ignored by users except when:
- using boorkmarks
- finding the right tab in the browser
What are the considerations for users when choosing a web page title? Are there different considerations for the home page, pages behind a login, etc?