I recently received an email newsletter with the following header:
To view this message as a web page, click here. To view this message in French, click here. Pour voir ce message en français, cliquez ici.
I found it very odd, however, to read the "Click here for the French language version" in both languages, particularly as they link to the same page. In 8 years working in translation and L10n/i18n, I've never seen this done.
What would be the purpose in doing this? What possible UX advantage have I been overlooking all these years? Or is it, as I suspect, just a mistake or a manager's misunderstanding of the purpose of that header?