Analytics and heatmap testing show that users don't really click on the "Solutions" tab in our main menu. My guess is that this is because the "Solutions" label is overused and users are a bit blind to it.
The full list of items is:
Products | Solutions | Partners | About Us | Resources | Contact Us
The Solutions dropdown contains two lists:
- By Business Need (Sample item - Secure Email)
- By Industry Vertical (Sample item - Education)
One of the alternative suggestions I've got so far is "Enterprise", but this doesn't match with all the content (such as the example above, "Education")
Does anyone have experience with this problem (either specifically, or in general)?
What were some of the alternatives you arrived at, or tools you used in the process?