Possible Duplicate:
Blinking, bouncing and flashing elements
Following my previous question, I have another question to ask of you.
We've been asked on this UI build to consider adding RSS feeds on the right hand side, similar to the one you can see on the new Facebook homepage (the scrolling thing in the top right) and sort of bouncing alerts (for lack of a better term) to get users attention.
Now, my question is that does this distract the user away from their main MO? These alerts will be essentially set up by the user to monitor their KPIs, so they see it that the user wants to know when their KPI is met; but if they log into the application to do something else, will they be diverted by these?
Also, will a scrolling RSS feed on the page cause distraction as well?