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I am having a hard time working together with marketing people when designing a new Desktop application.

I am reading through their specifiations document for the application. Let me quote what it says in the UI chapter:

"This tool will be used by non-technical people and can be used in front of our customers. Therefor much attention should go to the UI and usability. The tool should provide the user an iPhone-feeling"

If you read this requirement, what do you understand by "iPhone-feeling"? How would you design the application if this is the specification?

The reason why I ask this question: I want to point out to the writers of this document that in terms of specifications, this is very vague if not totally unclear or even not applicable.

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So, the tool should be 4.5" x 2.31" x 0.37" and should weigh 140 grams? – JonW♦ Mar 7 '12 at 13:37
This reminds me of an add I saw for a marketing course or similar. Their slogan was "We teach you how you can become as successful as the genius Steve Jobs". Funny how they totally eliminated their credibility right there and then seeing as it's impossible to TEACH someone to become a genius.. =) – AndroidHustle Mar 7 '12 at 13:57
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@AndroidHustle: But they're not saying they'll teach you to become a genius like the genius Steve Jobs, just that they will teach you to be as successful as him. – George Duckett Mar 7 '12 at 15:14
@GeorgeDuckett well, I guess they'd be glad to know it worked on you at least. =) – AndroidHustle Mar 7 '12 at 15:29
@AndroidHustle: Whether I'd believe their claim is another thing entirely. :) – George Duckett Mar 7 '12 at 15:30

closed as not constructive by Rahul♦ Mar 7 '12 at 13:41

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