Let me try to elaborate a bit more about my question:
Some websites, like financial institutions, target a large audience. They divide their business users into multiple segments(e.g.: corporations, medium large companies, self-employed etc...)
Allowing them to push different products and relevant information specific to the needs of that segment.
I have come across a couple of examples which apply a slightly different approach. They provide the user with a choice. An intermediate page shows all segments where the user can choose the one which applies to him/her.
If you take a closer look, you see the information presented is the same for each segment.
This is most likely done to reduce development & maintenance costs.
My question is:
In what way does this affect the UX? Can users be fooled like this?
Other examples like this are very welcome...
I have read an article in the past addressing this practice, any tips about the article would be awesome as well.