It seems to me that the range of what makes a great user experience on a website spans a good number of tasks:
- Better content creation
- Prototyping and Wireframing
- Determining which technologies to account for (mobile vs web)
- Web trends
- SEO factors
- Business goals
- Conducting usability tests
- many others
For a company that wants to get into this, would it have to hire an entire team all at once?

