I am working on a website for a non profit and they anticipate the need to have a donate button in the near future.In that context,I was revisiting the site architecture and I was wondering about where would be a good place to put it. The two options are :
1) I could have a menu link which says support us where users can go and donate a specific amount (we are planning to use paypal)
2) Alternatively I could put the donate button somewhere in the footer
With regards to both the approaches,the concerns I have are :
1) Will people ignore the "support us" link on the menu bar because it doesnt stand out as its part of a menu
2) Using the donate button in the footer (it would be on every page since I am using a master page layout which has the header and footer defined) of every page seems to be too pushy and I dont want to convey that effect.
I would like to hear your inputs on what you feel should be the ideal position,please also weigh in with your inputs on other potential locations.
Edit: thanks for the response,with regards to it being as close as possible to the content,another thorny question comes up ,the left side of the page or the right side, I could go with the argument of the site being in English and people read from left to right,the donate button should ideally be there on the right side so that people can see it once they read it but alternatively an argument could be made for the donate button to be the left side so that the the first thing people see as they read the content