I'm in the process of designing a theme for my company's online store that will (obviously) hopefully boost our conversion rate as much as possible.
It seems only logical when planning the theme to look at real-world examples that are successful, so I've been taking a look at Amazon's layout and... I'm suprised.
I've attached a screenshot with some minor annotations below. Take a look then read on.
I could have gone on for much longer with the white text but I've just drawn your attention to a few problems I can see with the design. I've highlighted in red the parts of the design that, to me, a prospective buyer of this book is interested in.
Am I wrong in my asumptions? Is this a poor design? Given the shear size of Amazon I must assume that it's like this for a reason and been tested and improved over a number of years. Some features they have I consider extremely good for UX - for example, 'people who bought this also bought...' is a great feature. Moreso than related products being churned out that are purely based on likeness of titles, tags and descriptions of products.
The elements that I've highlighted in red are the key features of the theme I'm creating and are exaggerated (tastefully!) to help users find them.. and to help them convert. ;-)
Incase it wasn't clear what my actual question was from that:
Is Amazon's layout poor from your professional UX opinion? (And are my points correct (at least to some extent)) Or is there something great about it?