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I'm working in a website that will sells tours. Each tour has a physical intensity. We have a slider bar that represents that intensity. It goes from green - yellow - red. The current text that appear when you mouse hover a ? icon says "Green represents a laid back tour, red active and between is a perfect blend of both." How can I improve the above text?

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Can these activity level's be quantified in any way? Heart rate? Not suitable for children under 12? Or qualified … "like a walk in the woods" "like a sprint through a battlefield"? –  tajmo Nov 29 '11 at 23:49
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2 Answers

Go green for chilled, red for thrilled. In-between is less extreme.

Obviously the intent here is to make it short, snappy and catchy via the two rhymes. That second slightly cheesy almost-but-not-quite rhyme could be endearing in a way.

This makes it more memorable not just in the context of meaning of the slider, but perhaps also after leaving the site.

As always - try it out with some people and see what they think.

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+1 for the rhyme –  Roland Pokornyik Nov 29 '11 at 11:43
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I think the terms depend on the conversational tone that the site has. If its a fun site full of quips and whatnots, then "chilled" and "thrilled" are fun words that fit in. But if the site has a serious, directive tone, then those labels don't fit. And the tone that you should have depends on your target audience and what you're selling them. -- So whats the tone of your site? –  MikeNereson Nov 29 '11 at 17:12
    
We are selling tailor-made tours, not packages. We target wealthy people after 30 years old. –  Daniel Dec 1 '11 at 9:46
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While simplistic; would Activity level or Physical activity level not suffice?

The colors will become self explanatory at that point and the amount of mental processing by the user is minimal. It is certainly mundane in its approach; however my guess would be that the use of the slider would be conveyed both accurately and quickly.

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