I have been asked to review a (very) beta version of a travel site (http://barrheadtravel.traveltek.net/holidays.phtml old site: http://www.barrheadtravel.co.uk/) and was wondering if any one else had experience in this sector.
My thoughts are that the site will probably promote holidays via two common user scenarios:
User does not know where they are going and is looking for inspiration
User knows where they are going and needs an effective search engine to secure appropriate booking details
I need advice on
most important factors to consider when users book a holiday, be it cost, duration of flights
how results from searches for hotels should be displayed
how the booking engine should compensate for alternative holidays should a search return no results
how the site should *focus the user on booking a holiday
There are various reports including http://cache.usabilla.com/press/Usabilla_Travel-Sector_2011-Q3.pdf which are fairly interesting but if you have larger scale studies I would love to hear about them.
Notes: by focusing I mean there will come a time during the 'booking process' when the system will stop offering ideas and alternatives and start removing features
booking engine I like: http://cache.gawkerassets.com/assets/images/17/2011/10/Hipmunk-large-1.jpg