Assume that a website offering a free application desires to place a button in a very noticeable part of the homepage. What would be the best choice for the label (and link) of the button: "Learn More" or "Download"?
"Learn More" gives the user the capability to learn more about the software before downloading but poses a problem if the user just came to the website to download the software.
"Download" is more efficient but also very direct, which I fear may spark suspicion, is it so?
Note also that there is a "Download" link on the header.
Any opinions on this would be appreciated.