We have a drop-down menu for the user to switch between several accounts or profiles, and these accounts are identified by their legal entity name. There's a higher than random chance that many of the names for a given user would be very similar, as in the following:
- Proactive Plumbing Inc.
- Proactive Plumbing QLD Division P/L
- Proactive Plumbing New South Wales
- Proactive Plumbing, Bedrooms, and Kitchens
- Proactive Plumbing Workers Pension Fund New South Wales
The problem is that we don't want to show the full length name in the drop-down menu, as it could become unwieldy in width. Similarly, we can't simply truncate or elide on some blind rule.