Is there any research in this area, it seems "Sign in" is more common and hence more recommended.
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In "Homepage Usability", Jakob Nielsen (together with Marie Tahir, 2002, p. 53) recommends the use of "sign in" / "sign out" over "log in" / "log out". This is empirically based on a survey of several large-scale websites and thus supports OP's "more common" argument. Furthermore, I second @Dan Barak in that you should use "Register" or "Join [your-service-here]" as opposed to "sign up" in order to avoid unnecessary confusion. (I cannot recall whether Nielsen and Tahir had any recommendations regarding this issue, though.) |
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As long as you use "sign in" or "log in" as opposed to "login", I don't think it really matters that much. Users understand both terms equally well from the results I've seen. I've never seen a person confused with where to log in when it says either term. Definitely be consistent with log in/out or sign in/out either way. I'd also use register instead of sign up unless you have a good reason to use the latter; sign up and sign in are very similar at a glance. Before anyone says anything about it in comments on this, login (and logon, logoff & logout) is bad because it is an adjective, not a verb. You don't login, you log in on the login page. |
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Just on a gut feeling - I would rather prefer using "Sign in", "Sign out" and "Register/Join/Create account" variation over "Log in". Mostly because "Logging" something does not really convey the meaning of "entering" quite the same way as "sign in" does. I can log any daily event, but that is just a mention of a fact while when I sign in at the door of an office building, I am giving my signature that I have entered the building and when I "sign out", I am also recording the fact that I am leaving the building... |
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Here's a good overview on how a few popular sites are using Sign in, Log in etc. Login/Logout vs Sign In/Sign Out vs Log in/Sign out – A short roundup |
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I agree consistency is key. This means not just consistant within your own site but with the general web (if its a web based app) I believe you can't be too far from the 'norm' following the example of google, yahoo, etc. Google: Sign Out, Sign In, "Create an account" Yahoo: Sign In, Sign Up "Create new account" |
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While I don't have a very strong opinion here, I would bear in mind:
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Log in/outandregisterinstead ofSign in/outandSign up. TheSign xxnotation seems confusing to me. – BrunoLM Aug 30 '10 at 11:35