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I'm looking for what will get me most social media attention. I have a site that provides insurance information, so it would be used by most people, in the footer I'm going to place some social bookmarking possibilities, but I can't make out what to present to the user.

Is it better to just have: Facebook, google and twitter so the user has few and well known options, or would it attract most social media attention if I use AddThis and provide a massive list of social media bookmarking possibilities - what are your thoughts/experiences?

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I'd first ask the question "How many people are into posting insurance information to facebook and twitter"? I'm perhaps cynical, but I don't think every web site needs social media links. –  DA01 Aug 30 '11 at 22:07
    
I must've mislead you guys, I'll try to rephrase - it's not that they're posting insurance information to those social sites, just that they're recommending the site to others through facebook and twitter –  Jakob Aug 31 '11 at 10:38
    
well, that seems even worse. How many people spam their friends insurance info on Facebook and Twitter? –  DA01 Aug 31 '11 at 14:07
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I have to agree with DA01 to an extent if you're just looking at social bookmarking alone.

But I think the best way to approach this would be to look at this from another perspective.

I suggest you "adopt" some compelling content alongside your social bookmarks and have your information (hitch a ride). Honestly, if you don't do this - no one is going to share your content with their friends.

Don't go for the all in the barrel of social bookmarking services. There have been studies on User Behavior that when given too many choices, the user becomes overwhelmed and chooses none.

I would check out the Ucubd template "Tube Tweets" where you can add a viral video next to your insurance companies Twitter feed, enhancing engagement and sharability.


http://www.ucubd.com

http://ucubd.com/tubetweets.html

http://www.apa.org/monitor/jun04/toomany.aspx

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thank you very much. good resources - I don't really dig the format or color scheme of the ucubd widget however, do you know of any similar sergices I can check out? –  Jakob Aug 31 '11 at 10:58
    
if you have a social media presence, check out wibya which consolidates those services into a little bar on your website. –  Chamilyan Aug 31 '11 at 17:09
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