I am working on designing an eCommerce site where the focus is a user group with the age group of 30+ women with expensive tastes and I was trying to find if there is any research on the color schemes which work best with specific categories like this in general to cater to their tastes.
I know the eventual design would depend on the branding guidelines and the product which is being sold but I can't help wondering if there is any established palette or design guidelines based upon gender studies
Please let me know if this question is too localized and I can then try rewording it.