We were discussing the usage of https on our company website, at least in the checkout process. Since we are already using a Cloudflare business plan, I suggested running tests and turning on their SSL feature. One of my colleagues insisted that users would consider it strange or even troubling when the 'green lock' displayed in the browser showed to be signed by Cloudflare, instead of [Company Name].
Have you run - or have you read about - any user testing on SSL signing?